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What you sell: the classes, sessions or appointments people book. Each carries where it happens, when, and what it costs, and each can be shown on your website, in the directory, or both. This is the page that decides what a customer can actually choose, so it is worth keeping accurate above everything else here.
Services are what people actually book: your classes, sessions or appointments. Each one carries where it happens, when, and what it costs, and each says whether it appears on your website, in the directory, or both. Those are two separate switches. A service on neither is invisible to customers and easy to forget you have. Underneath you can put a promotion on any service: a discount everybody sees, or a coupon code you give to particular people. Give a seasonal promotion an end date. An expired one nobody removed is the commonest way a business gives away money.